How I Built This

Ever had a wacky business idea? Most people have but not many actually go through with it, and even less make it work, but what is it like for those lucky few? Guy Raz, of NPR, has found the individuals who have done exactly that.

Guy talks to an impressive array of people behind well-known brands. He gets the full story, constructing a narrative web of idealists, entrepreneurs and visionaries. Highlights include Instagram’s Kevin Systrom and Mike Krieger; Patagonia’s Yvon Chouinard; VICE’s Suroosh Alvi; and Airbnb’s Joe Gebbia.

This series is more about the personal journey than the business details. The stories are surprisingly dysfunctional and fluky. The entrepreneurs are also unexpectedly humble, personable and warm; which makes them all the more inspiring.

This is best for those of you who haven’t quite given up on the idea of the American dream, or those who are just wanting to know more about the faces behind brands that dominate our society.

Listen to How I Built This